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Channel: Jess Ostroff, Author at Convince & Convert
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Social Success Comes from Individuality

April’s guests on the Social Pros Podcast brought in expertise from all different industries, with guests including Water.org, the global non-profit that aims to bring safe water to all; Bob Pfeifer,...

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The 12 Best Social Pros Podcast Episodes of All Time

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes...

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Why Today’s Bloggers Spend More Time Writing Less Content

What are bloggers’ biggest challenges, processes, and goals in 2017? What are the trends that bloggers need to be paying attention to in 2018? Andy Crestodina, my Andy (Andy Tyson), and me, looking...

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Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Even though their job titles and descriptions sound the same, many of our esteemed pros on the Social Pros Podcast have differing views on how best to be social and backgrounds that got them where...

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Social Pros Say Passion, Fun, and Understanding are Key to Social Success

Even though their job titles and descriptions sound the same, many of our esteemed pros on the Social Pros Podcast have differing views on how best to be social and backgrounds that got them where...

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Mastering the Many Roles of a Social Media Professional

The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian,...

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How Localized Social Media Drives Personalized Connections

The Social Pros Podcast is always a mishmash of the greatest minds working in social media today. June’s guests included Groupon, the daily deals masters; entrepreneur and author Peter Shankman; a...

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In Social Media, the Only Guarantee is Change

The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the...

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9 Tips to Perfectly Pitch Your Guest Blog Post

The managing editor role has existed since traditional media emerged, however today’s digital editor has evolved into much more than a piece of paper and a red pen. A constant flurry of pitches and...

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What Story Are You Telling?

In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions marketing strategy consultants; and the author, blogger,...

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8 New B2B Video Content Marketing Trends

The “play” button is the most compelling action on the web. This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues...

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Don’t Forget the Big Picture in Social Media Strategy

As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company...

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Convince & Convert’s 14 Best Digital Marketing Blog Posts of 2014

We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. When we started this analysis, we figured there would be some killer posts, but it’s amazing how...

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Let Your Humanity Shine in Social Media

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media...

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Why Marketers Need to Give Themselves Permission to Let It Go

Another month, another excellent round of guests on the Social Pros Podcast. In February, we heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness,...

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How to Meet Your Audience Where the Action Is

As the snow begins to melt and spring promises to appear, we soldier on here at the Social Pros Podcast. In March, we heard from a non-profit digital communications expert at Habitat for Humanity; the...

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Embrace Mistakes to Become a Better Social Media Pro

Another month, another incredible round of guests on the Social Pros Podcast. In April, we chatted with the manager of a huge social media team at KLM, an author on thought leadership, Pet360’s PR and...

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Customer Support on Social Media is No Longer Optional

This month, as ever, we spoke with some incredible guests on the Social Pros Podcast: the Twitter expert author of “twitter power 3.0,” Verizon’s authority on customer insights from social media, a...

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It’s Time to Pay to Play

Five Mondays in June brought five incredible guests to the Social Pros Podcast: a digital marketer for the WKYC TV station; the social media fan, iSocialFanz; two content marketing experts, one from...

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Successful Social Pros Create Their Own Content

July was a big month for the Social Pros Podcast. We transitioned co-hosts from Jeff Rohrs to Adam Brown, who brought his digital strategy experience from Salesforce to us as the first guest of the...

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