Why Marketers Need to Give Themselves Permission to Let It Go
In February, the Social Pros Podcast heard from Southwestern Consulting's time management expert, a social media champion from Life Time Fitness, BroadSuite's biggest social fan (iSocialFanz), and the...
View ArticleHow to Meet Your Audience Where the Action Is
March's guests on the Social Pros podcast come from for profit and non-profit companies and varied experiences and backgrounds. Despite their differences, they all recognize the importance of giving to...
View ArticleEmbrace Mistakes to Become a Better Social Media Pro
April's Social Pros come from three countries: Canada, the Netherlands, and the U.S. Between them, they've studied law, theology, film & TV, mechanical engineering, and performing arts. Their...
View ArticleCustomer Support on Social Media is No Longer Optional
May's Social Pros guests understand the importance of customer support on social media. Companies who are committing seriously to customer support on social media are reaping the benefits. Companies...
View ArticleIt’s Time to Pay to Play
This month's Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: when it comes to content, you have to give it away for free;...
View ArticleSuccessful Social Pros Create Their Own Content
July's Social Pros know the value of delivering good content on social media. And owning that content is the only way to make sure you don't get caught by copyright issues or changing rules and...
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6 Must-Have Social Plugins for Your WordPress Blog
Jess Ostroff is Managing Editor at Convince & Convert, and also runs the virtual social media assistant agency Don’t Panic Management. You can find her tweeting about social media, martinis, and...
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Social Media Time Savers: 4 New Productivity Tools and How to Use Them
Jess Ostroff is Managing Editor at Convince & Convert. She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about...
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Favorite Social Media Management Tools for Small Business
Subscribe to our new Definitive newsletter: High grade digital marketing guidance, topically sorted, and curated to the max. You pick the categories, we deliver the content. The best content from...
View ArticleOne Social Thing Wrap Up – Week of 5/28/2012
Here’s what we included in this week’s One Social Thing daily email. Scroll to see the social media and content marketing articles you need to know. To get One Social Thing delivered to your email each...
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5 Brands Successfully Using Education to Engage
The psychology behind what causes people to purchase, and the impact of social and content on that dynamic, is a massive research project (and one we’ll be tackling with The Social Habit project). But...
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Feedburner to Feedblitz – Why We Migrated Our RSS Feed
via Did you know that you don’t need a third-party feed service to deliver an RSS feed? It’s no secret, but using a service like Feedburner has become a common best practice for feed delivery among...
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Why Next Level Content Needs A Managing Editor
Image via BigStockPhoto.com Content creation is all the rage these days now that Google has updated their algorithm and companies are seeing outstanding results from providing useful content on the...
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What Do You Think of the New Design for Convince and Convert
As the “original” Convince & Convert team member (I’ve been working with Jay on C&C since 2009), I have a unique look into the evolution of this company – one that started with a single...
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Mastering the Many Roles of a Social Media Professional
The Social Pros Podcast in May brought in a new batch of expertise, featuring guests from Plus Your Business, the Google+ experts; SAP, a German multinational software company; Canva, the Australian,...
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How Localized Social Media Drives Personalized Connections
The Social Pros Podcast is always a mishmash of the greatest minds working in social media today. June’s guests included Groupon, the daily deals masters; entrepreneur and author Peter Shankman; a...
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In Social Media, the Only Guarantee is Change
The Social Pros Podcast brings together great minds in social media every week to learn about their successes and struggles. July brought us guests from research IT company Forrester; Expion, the...
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9 Tips to Perfectly Pitch Your Guest Blog Post
The managing editor role has existed since traditional media emerged, however today’s digital editor has evolved into much more than a piece of paper and a red pen. A constant flurry of pitches and...
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What Story Are You Telling?
In September, the Social Pros Podcast talked with Google competitor DuckDuckGo; marketing experts MarketingProfs; Schaefer Marketing Solutions marketing strategy consultants; and the author, blogger,...
View ArticleVideo Is the Now, but Short-Form Video Is the Future
Video content is the now, but short-form video content is the future. New research reveals that when it comes to your video marketing, less is more. Takeaways Video is here to stay—we’ve got the...
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