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Channel: Jess Ostroff, Author at Convince & Convert
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Video Is the Now, but Short-Form Video Is the Future

Video content is the now, but short-form video content is the future. New research reveals that when it comes to your video marketing, less is more. Takeaways Video is here to stay—we’ve got the...

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The 12 Best Social Pros Podcast Episodes of All Time

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes...

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Why Today’s Bloggers Spend More Time Writing Less Content

What are bloggers’ biggest challenges, processes, and goals in 2017? What are the trends that bloggers need to be paying attention to in 2018? Andy Crestodina, my Andy (Andy Tyson), and me, looking...

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Customer Support on Social Media is No Longer Optional

This month, as ever, we spoke with some incredible guests on the Social Pros Podcast: the Twitter expert author of “twitter power 3.0,” Verizon’s authority on customer insights from social media, a...

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It’s Time to Pay to Play

Five Mondays in June brought five incredible guests to the Social Pros Podcast: a digital marketer for the WKYC TV station; the social media fan, iSocialFanz; two content marketing experts, one from...

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Successful Social Pros Create Their Own Content

July was a big month for the Social Pros Podcast. We transitioned co-hosts from Jeff Rohrs to Adam Brown, who brought his digital strategy experience from Salesforce to us as the first guest of the...

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3 Secrets to Content Marketing Success

Image via BigStockPhoto.com In the past, the only industries that felt the pressure to constantly push out fresh and original content were news, entertainment, and scholars. Fast forward to 2015, where...

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Video Is the Now, but Short-Form Video Is the Future

Video content is the now, but short-form video content is the future. New research reveals that when it comes to your video marketing, less is more. Takeaways Video is here to stay—we’ve got the...

View Article


Image may be NSFW.
Clik here to view.

The 12 Best Social Pros Podcast Episodes of All Time

Every week, the Social Pros Podcast serves up insights from real professionals doing real work in social media. Host Jay Baer and his guests dig deep into the inside stories and behind-the-scenes...

View Article


Image may be NSFW.
Clik here to view.

Why Today’s Bloggers Spend More Time Writing Less Content

What are bloggers’ biggest challenges, processes, and goals in 2017? What are the trends that bloggers need to be paying attention to in 2018? Andy Crestodina, my Andy (Andy Tyson), and me, looking...

View Article

5 Ways Crowdsourcing Is Impacting the Future of Content Marketing

As content marketing matures, marketers continue to identify appropriate channels where their investments will pay off with content that sells. Content creation remains a huge undertaking, however, and...

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