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Why Email is Dominating Over Social
The Staying Power of Email In the current social climate of bright and shiny things where there is a new platform emerging on a seemingly daily basis, it’s easy to get caught up in focusing your time...
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Create an Experience Your Customers Can’t Wait to Share Online
Welcome back to Talk Digital to Me! Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince...
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Hitting Subscriber Gold with Paid Advertising
To Pay or Not To Pay? Weighing the benefits of using paid advertising to support and disseminate your content can be a complicated conversation. Oftentimes it means diverting funds from other, more...
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Why Measuring Content Experiences Drives Better Content Marketing
Crafting the Experience You Wish To See in the World This is a very special episode of Content Pros because we’re joined by Randy’s co-founder of Uberflip: Yoav Schwartz. Yoav’s background is in...
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Why Your Facebook Ads Aren’t Converting
Welcome back to Talk Digital to Me! Here today is strategist Mary Nice, and she’s brought a treasure trove of Facebook advertising advice with her. As a strategist at Convince & Convert, Mary is...
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How to Use Interactive Video to Double Your Conversions
Show and Tell On the surface, video content production appears to be a whole new medium that requires training, equipment, and an eye for visual art. Some would even call it a specialty field of...
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Driving Conversions Through User Experience
Setting a Pretty Tone Website building platforms that make creating your brand’s online presence a straightforward process have become fairly commonplace. Their accessibility makes it tempting to cut...
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It’s Not a Sales Funnel; It’s an Engagement Funnel
Welcome back to Talk Digital to Me! Convince & Convert strategist Anthony Helmstetter is in the hot seat today, offering up his tips for revitalizing your sales funnel and customer engagement. As a...
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Activating Strategy With Conversational Content
Creating Influential Conversations We all know content has the power to engage consumers and activate their purchasing power. But there is another, more powerful aspect of content that can be easily...
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How Haters Inspire Powerful Content
Keep Customers Coming Back For More (Content) We all know the power of content to acquire new customers. But what about keeping the ones we already have? A whopping 40% of B2B business is from existing...
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How to Utilize Data to Create Breakthrough Content
Data Mining for Content It’s easy to spend a lot of time on crafting the perfect content for your product. From blog posts to social to video, the different vehicles to propagate your content can keep...
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Stop Creating Content That Doesn’t Convert!
Welcome back to Talk Digital to Me! Today’s guest is Convince & Convert’s own Zontee Hou, strategist extraordinaire and digital marketing expert. Zontee’s the master of the marketing roadmap. She...
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How to Navigate Increasing Content Without Diminishing Returns
Less is More As content marketing explodes in popularity, the assumption is to see a correlating rise in engagement. Unfortunately, Allen has not seen this to be the case. In fact, the opposite is true...
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How to Unify Content in a Multi-Brand Enterprise System
Together But Separate Managing the marketing for an enterprise system is a huge challenge. Multiple brands competing for attention in a crowded, noisy, online marketplace can overwhelm and exhaust the...
View ArticleWhy Wikipedia Trumps Snapchat When It Comes to Organic Ranking
Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through...
View ArticleHow to Be Massively Efficient Using Virtual Teams
Director of Operations Kelly Santina shares her advice for communicating, collaborating, hiring, and building trust with a virtual team.
View Article8 New B2B Video Content Marketing Trends
The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can...
View ArticleDon’t Forget the Big Picture in Social Media Strategy
As 2014 comes to a close, we reflect on the incredible knowledge shared on the Social Pros Podcast. In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company...
View ArticleConvince & Convert’s 14 Best Digital Marketing Blog Posts of 2014
We published 372 posts here at Convince & Convert in 2014, and these are the 14 most popular. It’s amazing how neatly these correlate to the big digital marketing trends of the past year. The 14...
View ArticleLet Your Humanity Shine in Social Media
The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media...
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