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Why Your Sales Funnel Is Probably Upside Down
Challenging the Sales Status Quo We all know the sales funnel. We are familiar with its design, function, and purpose. But what if somebody came along and told you that your funnel had been upside down...
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How to Create Unbeatable DIY Stories
Disruptive Story Cycle Not only is Geeta Nadkarni a fantastically disruptive force in the PR market, she is the creator and President of Baby Got Booked! and Baby Got Booked Labs, part of her suite of...
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How New Platforms Allow Further Reach for Influencer Marketing
Quality Trumps Quantity Ten Big Macs does not a Filet Mignon make. And if you insist on trying it anyway, we’re not responsible for the tummy ache. Frank Danna is a wizard of emerging platforms,...
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Better Strategy, Better Content, Better Brand
Framing, Simplifying, and Getting Clarity When the word “strategy” is said out loud to someone in person, you’ll often see a slow fade backwards as they suddenly think of something they absolutely must...
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The Power of Stories, Ceremonies, and Symbols in Your Business
Teamwork Makes the Dream Work Today, we have two phenomenal women on the Business of Story Podcast. Nancy Duarte is the Principal of Duarte Inc., the largest design firm in Silicon Valley, not to...
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How to Add Value to Your Relationships to Grow Influence
Speedboats Are Better Than Yachts Speedboats are more fun, right? Well, they are certainly more agile, just like Jeff Barrett. Jeff dives deep and bares it all as he delves into the impatience that...
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How the Right Content Strategy Can Boost Lead Volume By 400%
Blogging Through the Sales Funnel In a scant eight months on the job, Jim managed to pull off a seeming miracle at Booker.com. He transformed 50% leads relative to contracts to nearly 100%. Sales...
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How to Craft Inspirational Stories
Idea Whisperer Do you want to own your presentations? Do you want to be at the absolute top of your game as a storyteller and an orator? Tamsen Webster may be able to help. As the Executive Producer...
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How Journalists Help Build a Strong Content Marketing Foundation
Compelling Stories Close Deals Before becoming a successful, results-driven marketing professional at Vision Critical, Nick had a robust career as an award-winning writer for FORTUNE Magazine and a...
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Your Limitless Storytelling Potential
Find Your Greatest Story As every business leader and speaker knows, identifying a story that will work to unify your troops or sway your customers is easier said than done. More often than not,...
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Storytelling at Face Value: Visual Stories at Work
The “Next Generation” of Visual Story Doug Drexler is the first Academy, Oscar, and Emmy Award Winning story artist to join us on the Business of Story Podcast. As a master visual storyteller and one...
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How to Energize Customers With Effective Content Planning
Always On Analysis As a marketer, it can feel a little like digging in a sand dune to keep on top of what’s hot, what’s not, and how to continually engage an evolving client base. Every time you make...
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Why Gated Content and Lead Forms Are Killing Sales
Free Content For All Imagine a world where all marketing content was free… nobody had to fill out long lead sheets and gates to content were a thing of the past. Does that make your skin crawl? Give...
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The Fall of Keywords and the Rise of Experience Optimization
Search Experience Optimization As a full funnel agency, Foxtail Marketing is experienced at analyzing your entire customer’s journey and what needs to be delivered to them, when it should arrive, and...
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Why Brands Are Misusing Social Video and Losing Customers
Acquire and Nurture With Social Video Live video burst on to the social scene like the Kool-Aid man on a hot summer day, taking everybody by surprise and delighting the younger online demographic with...
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How to Create Maximum Content with Minimal Hassles
Welcome to Episode 2 of our brand-new series, Talk Digital to Me! Here today is Convince & Convert’s own Managing Editor, Jess Ostroff. As Managing Editor, Jess masterminds Convince & Convert’s...
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How to Create Revenue-Generating B2B Content
Content Attribution and Positive ROI Proving ROI for content marketing is difficult for even the most seasoned of marketers. The numbers bear this out as 79% of content marketers confess to being...
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Ruthlessly Prioritizing Your Content Marketing to Find Success
Understanding the Content Landscape One thing we can count on in this life is change, and that is equally true for content marketing. There is a new wave of multi-talented marketers entering the...
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How to Turn Friends Into Fans with Social Engagement
Welcome back to Talk Digital to Me! Today, we’re welcoming Convince & Convert’s Community Manager, Christin Kardos. As Community Manager, Christin is a wizard at engaging Convince & Convert’s...
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How the Right Team With the Right Vision Can Transform Your Business
Content That Solves Problems There is such a drive to produce content these days that it’s easy to get lost in the weeds and focus only on the content at hand with hardly a glance toward what’s next....
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