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How to Take the Challenger Sales Approach to Content Marketing
Prioritizing the Mobilizer Pat Spenner educates us on wisdom gleaned from the book, “Challenger Sale,” written by his colleagues at CEB. Five sales rep profiles are established in the book, with one...
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How to Diversify Your Content Strategy for Maximum Success
Finding Balance in Every Strategy Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. In other words, it’s business...
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How to Find the Courage to Tell Your Story With Bryan Adams
Marketing From London to Arizona Bryan Adams is a UK native who runs branches of his digital agency, Ph. Creative, in both London and Liverpool. Over his twelve years as an author and digital...
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How to Engage Listeners With Experiential Storytelling With Megan Finnerty
Professional Listening Matters Not only is Megan Finnerty the Engagement and Features Editor at Gannett Newspaper, The Arizona Republic, she is also a storytelling consultant and the founder of The...
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How to Use Marketing Forecasts to Improve Your Strategy
Forecasting for the Future In addition to working at Salesforce, Mathew Sweezey is also a self-titled “marketing evangelist.” He recently authored the book, “Marketing Automation for Dummies,” which...
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Creating an Authentic Brand Story at Swiftpage
Living Brand Story H. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team. He engineers opportunities for his team...
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How to Use Industry Insights to Improve Your Content Strategy
Leading With Imperfections Originally from the world of stand-up comedy, Ron Tite was named one of the “Top Ten Creative Canadians” by Marketing Magazine. He is an executive producer, host, and...
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How to Use Story and Humor to Rise Above Business Jargon
Simple Yet Compelling Storytelling Kathy Klotz-Guest is an expert at helping business professionals become better storytellers for their companies. With a resume steeped in Silicon Valley culture,...
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How to Determine When and Where to Gate Your Content
Finding the Most Effective Blogging Format In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger....
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Telling and Selling Your Business Story
What Kind of Story Do You Want to Live? Jen Grisanti may have a phenomenal resume, but she will be the first to tell you that it is the result of a lot of hard work and yes, a few pitfalls along the...
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Why Growing a ‘Teaching Company’ Improves Your Bottom Line
The Art of Learning Mike McGrail joins the Content Pros today all the way from Edinburgh, Scotland. Having recently put his own Digital Marketing Consultancy on hold, he is the new Marketing Director...
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How to Apply Neuroscience to Business, Teaching, and Storytelling
Feed Your Brain Story Margie Meacham teaches multinational corporations how to apply neuroscience to their learning processes to better connect with employees and customers. She turns teachers and...
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Why Content Experience Matters
Crafting a Nuanced Experience This week’s episode of Content Pros is a special hosts only show with your favorite hosts, Chris Moody and Randy Frisch. After hearing Chris and Randy interviewing the...
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The Hero’s Journey: Finding Inspiration to Author Brand Stories
What Makes a Hero? Each week, we invite a new guest to help us break down the story cycle and its origins in Joseph Campbell’s “The Hero’s Journey” so that listeners can use these tools when crafting...
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How to Maximize Your Trade Show ROI
The Power of the Personal David Spark began his career as a touring stand up comedian. He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road...
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How to Create Customer Personas for Your B2B Marketing
It’s All About the Customer Ardath Albee, author, persona creator, and digital story strategist, was running a tech start-up in 2000, during the first-ever iteration of marketing automation. Companies...
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What’s the ROI of Laughter?
Branding Voices and Choices Hassan Ali has handled many large campaigns while at Onion Labs, the Onion’s in-house ad agency, including the brand new comedy series, Dr. Jimm. It stars SNL’s Kenan...
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How to Create Synergy Between Sales and Marketing Teams
Enabling Bigger Sales Through Better Marketing As we move through the first quarter of 2016, the predicted marketing trends from the end of 2015 are beginning to emerge. In today’s hosts-only show,...
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The Brain Science Behind Business Storytelling
Human Neural Passageways Crave Story Kendall Haven is a trailblazer. As the lead researcher and indeed, creator of the field of neural and cognitive science of story, he is on the front wave of...
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How to Make People Laugh in 140 Characters Or Less
Bringing the Funny to Twitter As the Head Social Media Writer for Comedy Central, Matt Tobey spends a lot of his time thinking in 140-character snippets. With 17 million loops on Vine, he knows a thing...
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