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How to Create An Epic Business Narrative with Lee Gutkind
Lee Gutkind, “the godfather behind creative nonfiction” joins The Business of Story to share his expert advice on turning your business’s nonfiction into a dynamic and engaging epic. Lee is the...
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How Content Marketers Can Incorporate Agility and Performance
From Craigslist Posts to Forbes Ritika Puri helps content marketers tell better stories. (highlight to tweet) She is the CEO and Co-Founder of Storyhackers, where they help build out content strategy...
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The Venture Capitalist’s Guide to Content Marketing Strategy
Venture Capitalists See Content Across Companies Kyle Lacy is the Head of Marketing Strategy at OpenView Partners, a venture capital (VC) firm. Before joining OpenView, Kyle led the global content...
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Why Storytelling Is Essential to Science with Randy Olson
An Aquatic Beginning Randy Olson began his journey as a Harvard Ph.D. and a tenured professor of marine biology at the University of New Hampshire. One day he realized that he had a broader interested...
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How to Enable Salespeople With Content Marketing
A Data Geek With a Passion for Content To many of us, Cox Media conjures up images of a huge company, with tons of people, processes, and departments. Merrie Beth works in the B2B side of things,...
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How to Find Your Secret Story Superpower with Lisa Cron
Story or Die Lisa Cron’s book, Wired for Story has been featured in video tutorials on writing fundamentals, and shares its title with a fascinating TEDx talk of the same name. She also has two...
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How to Use Email Marketing to Work Faster and Deliver Value
Good Karma Meets Hard Data Jeff Slutz (pronounced Sl-oo-ts) joins us from Nashville where he works at Emma, Inc., an email marketing software and services provider, as one of their senior content...
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How To Monitor Your Public Story In Real Time with Josh Ginsberg
Real Time Measurement Matters Josh “cut his teeth” in politics at an early age. He has served as a manager on number of presidential campaigns, worked at large PR firms, and he even started a PR firm...
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The Best Way to Build Community and Content
User Conferences: Like Planning 100 Webinars in 3 Days! This week’s Content Pros episode is like no other. Randy met up with special guest co-host Rob Zaleski at the SpiceWorld User Conference in...
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How Data Works to Back Powerful Stories with Keith Quesenberry
The Man Behind the Research Keith Quesenberry has over twenty years of experience as an award-winning Associate Creative Director and copywriter. He has done some amazing research on how story works...
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Why Great Content Design Drives More Traffic
The Intersection of Web Design and Content Creation Andy Crestodina comes to us from Orbit Media in Chicago, a 15-year-old web design company, where he works with clients and serves as the CMO (Chief...
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Powering Sustainability Through Story with Bruno Sarda
Sustainability at the Highest Level In addition to his position at Dell, Bruno Sarda is also an adjunct professor and a Senior Sustainability Scholar for the Global Institute of Sustainability at...
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Choose Your Own Adventure With Content Marketing
Ford Vision: Transparency, Humanization, and Knowledge This week’s show welcomes special guest Scott Monty, internationally recognized consultant in social media and marketing. Scott spent six years...
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Six Essential Story Tools With Annette Simmons
The Story Toolkit Annette Simmons is the author of “Territorial Games,” “A Safe Place for Dangerous Truths,” “Whoever Tells The Best Story Wins,” and “The Story Factor.” Penguin has named “The Story...
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Why Investing in Creativity Drives Marketing Success
The Age of Creativity Erik Deckers owns Pro Blog Service, a company that writes blogs as well as other content for B2B companies. Erik has been a published writer for more than 27 years through his...
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Rules for Great Storytelling With Margot Leitman
Saying Yes to a Story-Worthy Life In addition to authoring “Gawky: Tales of an Extra Long Awkward Phase,” Margot Leitman is a touring performer and teacher. The New Jersey native is also an...
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Learning to Speak Your Community’s Language
Establishing Your Brand in a New Community Content Pros comes to you live from SpiceWorld this week with special guest, Matt Stephenson. As a social and community expert, Matt presses the importance...
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How Empathy Fits Into a Recreated Story Structure With Ron Ploof
Exploring the Lost Art of Audio Storytelling As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He is a story artist and consultant...
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The Blog Code: Finding the Soul of Your Content
The Tommy Walker Manifesto Shopify has two divisions now: Shopify, which serves smaller businesses and start ups, and Shopify Plus, which solves high-growth and enterprise-level problems for larger...
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How to Capitalize on Niche Story Markets With Justin Trevor Winters
Taking Hollywood to Content Marketing Justin Trevor Winters is an Adjunct Professor at Arizona State University. He has also taught at UCLA and given guest lectures at UC Santa Barbara. He is a young...
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